lust and objectification as materialism

the commodification of the body.
the assertion that the person is only material.
the assumption that the person and body can (and should) be bought, sold, owned and controled by others.
the reality of this assumption.
the devaluation of the person.
The overemphasis of the body
the use of the body as object to promote consumption of other objects.
is lust materialism?
primary focus: physical appearance and possesion (control).
primary focus: unatainable ideal.
primary focus: lack of perfection.
ultimate focus: universal human need for love and acceptance.
strategy: control (minipulation), financial prowess, aquisition of objects, consumption of status inducing commodities.
the display of material wealth.
the display of consumption - aquisition of status inducing commodities.
status inducing commodities determined by subculture.
subculture determined by material wealth.
material wealth determined by subculture.
material wealth determined by level of subcultural privelege.
level of commodity consumption determined by material wealth.
priveledge determined by birth.
birth determined by love (and or reproduction).
loveability determined by performance.
performance determined by level of ability to provide access to and aquisition of popular commodities.
strategy: promise of love and happiness if commodity is consumed.
strategy: creation of desire (exploitation of desire).
creation of desire acheived through display of objectified human form in relation to commodity.
strategy: encourage lust for the unattainable ideal.
strategy: determination and distribution of ideal.
strategy: suggest possiblity of perfection (unattainable ideal) through consumption.
strategy: suggest possesion of perfection (unatainable ideal) equals love
conclusion: aquisition of love determined by ability to be objectified.
submission to objectification = love